INTEGRATION PROJECTS TAKE TOO LONG AND COST TOO MUCH
In order to create connected experiences, organisations need integration. Two-thirds (66%) of leaders believe data or system integration projects take too long and 69% of them say they are too expensive. At the same time, 68% of senior leaders recognize that a lack of data or system integration creates a disconnected customer experience, which damages customer loyalty and retention. Most (98%) of senior leaders say that new technology investments are influenced by a tool’s ability to integrate with existing technology. While roughly 90% say that the decision to build or buy is influenced by integration concerns.
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